Brand interaction is especially fertile ground in Canada, where brands make up the top type of account Canadians engage with on Twitter. Several global brands have already used this connection to make a huge impact on Twitter, netting millions of followers. The good news is that Twitter is connecting consumers and brands like never before. Social media isn’t an exception: only 40% say they frequently see good customer service on social media. Yet less than a third of Canadians say they are very satisfied with their customer service experiences. It’s a crucial part of any business that affects everything from the bottom line to public perception. Most of the messages on its Twitter account were deleted by Thursday afternoon.Customer service is more than just being polite to your customers. Microsoft said it's "making adjustments" on Tay, but there was no word on when Tay might be back. Sinders said she hopes Microsoft will release the program again, but only after "doing some work" on it first. That means it needs constant maintenance."
"This is a really good example of machine learning," said Sinders. Instead of building in some guidelines for how the program would deal with controversial topics, Sinders added, it appears Tay was mostly left to learn from whatever it was told. (She asked not to identify it because she wasn't speaking in an official capacity.) She called Tay "an example of bad design." The company should have realized that people would try a variety of conversational gambits with Tay, said Caroline Sinders, an expert on "conversational analytics" who works on chat robots for another tech company. The problem is that Microsoft turned Tay loose online, where many people consider it entertaining to stir things up - or worse.
"It didn't." The program most likely reflected things it was told, probably more than once, by people who decided to see what would happen, he said. "Everyone keeps saying that Tay learned this or that it became racist," Hammond said. Tay seems to be a version of "call and response" technology, added Hammond, who studies artificial intelligence at Northwestern University and also serves as chief scientist for Narrative Science, a company that develops computer programs that turn data into narrative reports. While the company didn't elaborate, Hammond says it appears Microsoft made no effort to prepare Tay with appropriate responses to certain words or topics. "Unfortunately, within the first 24 hours of coming online, we became aware of a coordinated effort by some users to abuse Tay's commenting skills to have Tay respond in inappropriate ways," Microsoft said in a statement. Soon, Tay was making sympathetic references to Hitler - and creating a furor on social media. "The more you chat with Tay the smarter she gets, so the experience can be more personalized for you," the company said.īut some users found Tay's responses odd, and others found it wasn't hard to nudge Tay into making offensive comments, apparently prompted by repeated questions or statements that contained offensive words. The chatbot went live on Wednesday, and Microsoft invited the public to chat with Tay on Twitter and some other messaging services popular with teens and young adults. In other words, the program used a lot of slang and tried to provide humorous responses when people sent it messages and photos. On its website, the company said the program was targeted to an audience of 18 to 24-year-olds and was "designed to engage and entertain people where they connect with each other online through casual and playful conversation." Microsoft said its researchers created Tay as an experiment to learn more about computers and human conversation. But computer scientist Kris Hammond did say, "I can't believe they didn't see this coming." Microsoft said it was all the fault of some really mean people, who launched a "coordinated effort" to make the chatbot known as Tay "respond in inappropriate ways." To which one artificial intelligence expert responded: Duh!
TWITTER CHATBOT EXAMPLES OFFLINE
SAN FRANCISCO - OMG! Did you hear about the artificial intelligence program that Microsoft designed to chat like a teenage girl? It was totally yanked offline in less than a day, after it began spouting racist, sexist and otherwise offensive remarks. Microsoft deisned an AI program designed to chat like a teenage girl - it was yanked offline after it started spouting racist, sexist and otherwise offensive remarks.
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